4 Simple SEO Steps for WordPress

Every search engine (like Google, Bing, Yahoo, etc) ranks websites by “crawling” them, which means that they look through all the information on web pages for keywords and other relevant information. Then, they run that information through their algorithms, which rank each site, so the best theoretical search results come first.

The higher your site ranks, the more people will see it. The graph below demonstrates that the highest rated site receives around one-third of the total clicks per search, as opposed to the lower rated sites, which subsequently receive exponentially less traffic.

ranking-position-CTRCourtesy of Marketing Land

The benefits of SEO are obvious, so let’s look at a few simple steps you can take to make your site rank a little higher.

HOW TO OPTIMIZE YOUR TITLE & TAGLINE

One of the most important SEO tools is a good site name. A title should not only brand your site but also describe the general idea of what a viewer should expect. Think about what keywords you would use to find your own site online, and then try to incorporate them into your title.

title-taglineCourtesy of WP Cookhouse

Not all sites can use keywords in their titles; artists who want to use their name as a site title, or companies that don’t have keywords in their name, should not change the title to fit a keyword. That’s why it’s also very important to have a tagline as well.

The tagline, which appears right next to your site name on search engines, is a very short description of your site. You can use the tagline to further describe your site, and use keywords that will grab your audience.

change-tagline

To change your site’s title and tagline, simply go to Settings > General in your dashboard and fill in the “Site Title” and “Tagline” fields at the top of the page.

HOW TO OPTIMIZE YOUR HEADERS

Within the content of each post, search engines will also rank keywords, and headers will be ranked the highest. There are 6 headers that can be used in each page (h1-h6), these headers are usually used as titles and subtitles, and they will enlarge the text.

The post title is also an H1 header, and should have more important keywords. Then H2-H6 are sub-headers, which are like chapter titles in a book; they tell a part of the story, but are less important than H1 to search engines, so you should use less important keywords under those headers.

change-heading

To change the text to a Header, simply open the drop down menu in the post editor, and select the header that is most appropriate.

THE BENEFITS OF AN XML SITEMAP

An XML sitemap is like a blueprint of your site, which tells the search engines what to crawl in your site. A sitemap allows search engines to find web pages that may not otherwise be crawled. For instance, if you have a page on your website that is not linked to any other pages, the search engines might not be able to find that page without an XML Sitemap. And, if the search engines say it helps them find your pages, it’s probably a good idea to listen to them.

But that’s not all that sitemaps can do for you. They can also give other important information about your site, including how often your site is updated, and other metadata that can help rank your site higher.

If the title and tagline are like the cover of a book, and the headers are like chapters, then an XML sitemap is like a table of contents in a book.

There are many options for sitemaps, you can make your own, or you can download on in a plugin. Simply go to Plugins > Download Plugins and type XML Sitemap in the search bar. There are many options, but one of the most popular is called Google XML Sitemaps

WHY CONTENT IS KING

Search engines don’t like when websites overuse SEO and try to rig the system. Google has updated their algorithms to catch websites that are stuffing keywords, and they actually lower your rank for that. It’s called “Black Hat SEO,” and it can even get you banned from appearing on search engines.

These SEO tips are only to help boost your site, they cannot replace the actual content of your site, which should be original and interesting. That should always be the main focus of a site, is the content, not how many people see it.

To put it plainly, the content of your site should be made for visitors, not search engines.

WordPress 4.1.2 Security Release

WordPress 4.1.2 is now available via Softaculous. This is a critical security release for all previous versions and it is strongly recommended to update your sites immediately.

You can refer to the following guide on how to upgrade your installations :
http://www.softaculous.com/docs/How_to_upgrade_installations

WordPress versions 4.1.1 and earlier are affected by a critical cross-site scripting vulnerability, which could enable anonymous users to compromise a site.

Three other security issues were also fixed:

    In WordPress 4.1 and higher, files with invalid or unsafe names could be uploaded.
    In WordPress 3.9 and higher, a very limited cross-site scripting vulnerability could be used as part of a social engineering attack.
    Some plugins were vulnerable to an SQL injection vulnerability.

Four hardening changes have also been made in this release.

A number of plugins also released security fixes yesterday. Keep everything updated to stay secure.

Source : http://wordpress.org/

20% discount on upgrading to Softaculous Premium

Using Softaculous Free version for more than 6 months ?

We have good news for you, upgrade your Free version of Softaculous to Premium at 20% discount on 1st year of purchase of yearly licenses.

Upgrading Softaculous to Premium version will allow access to 320+ scripts for all your users.

softaculous_discounted

Login to Softaculous Client Center here to buy your license :
https://www.softaculous.com/clients

You can refer the guide on how to buy the license here :
http://www.softaculous.com/docs/Buying_Information

For more details contact the Softaculous Sales team at sales@softaculous.com

Please Note :
1. This offer is valid until May 31st 2014
2. The discount will be available on the Invoice page after you click on “Purchase Softaculous” button on the Purchase page.
3. This offer is not valid for NOC Partners.

PHP.net hacked to serve exploits

On 24 Oct 2013 06:15:39 +0000 Google started saying www.php.net was hosting malware. The Google Webmaster Tools were initially quite delayed in showing the reason why and when they did it looked a lot like a false positive because there were some minified/obfuscated javascript being dynamically injected into userprefs.js. This looked suspicious, but it was actually written to do exactly that so we were quite certain it was a false positive.

php-logo

It turned out that by combing through the access logs for static.php.net it was periodically serving up userprefs.js with the wrong content length and then reverting back to the right size after a few minutes. This is due to an rsync cron job. So the file was being modified locally and reverted. Google’s crawler caught one of these small windows where the wrong file was being served.

The php.net systems team have audited every server operated by php.net, and have found that two servers were compromised: the server which hosted the www.php.net, static.php.net and git.php.net domains, and was previously suspected based on the JavaScript malware, and the server hosting bugs.php.net. The method by which these servers were compromised is unknown at this time.

All affected services have been migrated off those servers. PHP.net team have verified that their Git repository was not compromised, and it remains in read only mode as services are brought back up in full.

To summarize, the situation right now is that:

  • JavaScript malware was served to a small percentage of php.net users from the 22nd to the 24th of October 2013.
  • Neither the source tarball downloads nor the Git repository were modified or compromised.
  • Two php.net servers were compromised, and have been removed from service. All services have been migrated to new, secure servers.
  • SSL access to php.net Web sites is temporarily unavailable until a new SSL certificate is issued and installed on the servers that need it.

Over the next few days :

  • php.net users will have their passwords reset. Note that users of PHP are unaffected by this: this is solely for people committing code to projects hosted on svn.php.net or git.php.net.

Source : http://php.net

Everything to know about Zurmo 1.5

Zurmo is an Open Source Customer Relationship Management (CRM) application that is mobile, social, and gamified. We use a test-driven methodology for building every part of the application.

Zurmo logo

Recently Zurmo team released version 1.5 which adds several new features which makes Zurmo a better CRM. The latest version of Zurmo can be installed with just one click via Softaculous.

This is a short list of new features added to Zurmo 1.5 :

1) Advanced Reporting

Create Reports from Accounts, Contacts, Leads, Meetings, Notes, Opportunities, or Tasks. Report types include Matrix, Rows and Columns, and Summation. A Report Wizard guides users through the process of creating reports that they can save and generate as needed.

2) Workflow

Create rules that trigger alerts or actions in the system. Workflows are divided into two main categories:

“On Save” –  appropriate for keeping track of events as they occur, such as a won opportunity.

“Time-Based” – help users keep track of upcoming or elapsed events. A wizard also aids in the creation of workflows, where users drag and drop triggers and rules.

3) Marketing Lists

Allow users to segment Leads, Contacts, and Account records according to parameters set by advanced searches or reports. With the release of Zurmo 2.0, Marketing Lists will be employed in sending mass emails.

4) Email Templates

Both plain text and HTML Email Templates can now be created in Zurmo. Users have the ability to include reader-specific dynamic information into emails. For example, a salutation in an email is personalized according to the recipient’s first name.

5) Full Mobile Accessibility

Responsive design makes Zurmo accessible on tablets, mobile, and other small displays. Additionally, users can switch to mobile view while using the application on a desktop sized display. This is useful in scenarios where a user needs to run other applications, but still maintain minimal access to Zurmo on the side.

6) Enhanced Language Tool

The Zurmo Language Tool is powered by a Drupal l10n server. It integrates with the Zurmo.org Community Forums, where members can contribute within teams corresponding to specific language translations. Suggestions are actively checked and moderated by other team members. Thanks to the tool, Zurmo is being translated into over 20 languages.

7) Unified Inbox

All Conversations, Missions, and Notifications are aggregated in the Unified Inbox. Designate inbox items as read, open, or closed. Search through communication objects.

8) Upload Company Logos

Organizations can personalize implementations by uploading their own company logos.

Source : http://zurmo.org